What You Need Before Building a Website

The content, even rough

Not polished copy — just the real answers. What do you actually do, who is it for, and what should someone do after reading the page? A messy paragraph you wrote yourself beats a beautifully written one that says nothing about your business. Whoever builds the site can tidy the wording; only you know the substance.

Real photos, not stock ones

This one surprises people. Stock photos are polished, but visitors can tell — and they trust a real photo of your actual place, product, or team more than a perfect one of a stranger. You don't need a photographer. A few clear phone photos in good light are usually enough to start.

One clear thing you want visitors to do

Call you? Book a table? Buy something? A site trying to do everything at once usually gets people to do nothing. Decide the one main action before the design starts — everything else on the page should support that, not compete with it.

The boring legal bits

Your business name and registration details if you have them, a way for customers to actually reach you, and — if you'll use analytics or ads later — a cookie consent setup. None of it is exciting, but it's much cheaper to include from day one than to bolt on afterwards.

Time — yours, not just ours

The honest bottleneck on most projects is waiting for answers and feedback, not building. This is just as true if you're doing it yourself on a page builder some evening — the same checklist applies, you're just both sides of it. Blocking out a bit of real time for it upfront is worth more than rushing the build itself.

Our role

It's a two-way street, and there's a simple way to make it easy on both sides: send us a short email — a few bullet points on what you do, what you're hoping the site will do for you, and what you already have (or don't). We like to move quickly — you'll usually hear back from us within a day or two, with a clear sense of what's involved.

Prefer talking it through? Call us. We're happy to keep things quick and direct rather than dragging it out over email.

One honest note on language: we work in English day to day, and our lead designer is still finding his feet in Danish. You're welcome to write in Danish and we'll manage — just expect the conversation to move to English fairly quickly.

That split works both ways. The technical side — hosting, GDPR, the groundwork for good SEO — is ours to carry, so you don't need to learn it. The design, and what your site needs to do for your customers, is yours to guide. If that's not fully clear yet, that's completely normal — it's exactly the kind of thing we help think through together, not something you need to show up with already decided.

And if it turns out we're not the right fit, or you decide to do it yourself after all — you'll still leave that first conversation with a clearer sense of which direction to take. That's worth something on its own.